Digital Marketing costs during the 2019 year were about 300 million US dollars worldwide.
What is digital marketing? How does it work?
In simple words, digital marketing is a part of the marketing process of your business/product. Before the internet invention, products were marketed through newspapers, magazines, hoardings in terms of advertisements & exhibitions, meetings, conferences for public relations. These all still exist but now referred to as the ‘offline marketing’ process.
After the invention of the internet and then social media, the marketing process has become accessible for a larger audience within your palms of your hands and few clicks. It is essential to understand all the digital platforms and for business.
You can learn the concept of how websites work here.